What is Personal Information?
Personal information is information that specifically identifies an individual such as a customer's name, address, telephone number, e-mail address, credit card or other account number, and information about that individual's activities when directly linked to that person such as information about his or her purchases. Personal information also includes demographic information such as date of birth, gender, geographic area and preferences when such information is linked to other personal information that identifies you.
Personal information does not include "aggregate" information. Aggregate information is data we collect about a group or category of products, services or customers, from which individual customer identities have been removed. In other words, information about how you use a service may be collected and combined with information about how others use the same service, but no personal information will be included in the resulting data. Likewise, information about the products you purchase may be collected and combined with information about the products purchased by others. Aggregate data helps us understand trends and customer needs so that we can better consider new products and services, and tailor existing products and services to customer desires.
Personal Information We Collect
You provide personal information in a number of ways when you visit our web site. For example, you provide us with personal information when you: (1) purchase products; (2) register and set up an Account; (3) sign up for our e-mail newsletter (4) submit a warranty registration (where applicable); or (5) contact us by e-mail for any reason. When you visit our web site, some information is also automatically collected, such as your computer's Internet Protocol (IP) address, your computer's operating system, the browser type, the address of a referring web site, and the time and date of your visit and purchases. This information may be collected through the use of "cookies" or other devices (See Online Specifics below). We treat this information as personal information if we combine it with or link it to any of the identifying information mentioned above. Otherwise, it is used in the aggregate only.
How We Use Personal Information
We have put into place reasonable security measures in an effort to protect personal information while it is under our control. All personal information relating to our customers is stored in a secure environment separate from our web site. Orders placed on our web site are protected by an encryption technology called Secure Sockets Layer (SSL), to ensure privacy and security when submitting an order. Your account information is accessible online only through the use of a password. To protect the confidentiality of personal information, you must keep your password confidential and not disclose it to any other person. You are responsible for all uses of our web site by any person using your password. Please advise us immediately if you believe your password has been misused.
- If you do not want to receive email or mail from us, you can:
- e-mail us at email@example.com or
- write to us at
P.O. Box 463
- Alpharetta, GA 30009
- For other requests or to contact us directly, see Questions or Concerns below.
Sharing of Personal Information
- Transparent GIF Files, Pixels, Web beacons and Action Tags. From time to time we contract with third party companies to help us better provide relevant products and services to you. Some of these companies use Transparent GIF Files (also known as Pixels, Web beacons and Action Tags). A transparent GIF file is a transparent image that has been placed on a Web page and sends a signal when a user has visited that page. A transparent GIF file does not contain any personal information and we do not link transparent GIFs to personal information about you.
Currently, we use pixels, or transparent GIF files, to help manage online advertising.
Use of our Web Site by Children
We encourage parents to take an active interest in their children's use of the Internet. We do not intend to collect information from children who are under 18 years of age. If you are under 18, you should not provide information on our web site and should ask your parent to do so for you.
Links to Other Web Sites
Your Comments or Concerns
Your Comments or Concerns
Last Updated: 06/24/2014